Michael Malone

This is the most authoritative version ever of the most famous start-up story in business history. In 1938, working out of a small garage in Palo Alto, California, two young Stanford graduates named Bill Hewlett and Dave Packard built their first product, an audio oscillator. It was the start not only of a legendary company but of an entire way of life in Silicon Valley—and, ultimately, our modern digital age.

Others have written about the rise of Hewlett-Packard, including Packard himself in a bestselling memoir. But acclaimed journalist Michael S. Malone is the first to get the full story, based on unlimited and exclusive access to corporate and private archives, along with hundreds of employee interviews.

Malone draws on his new material to show how some of the most influential products of our time were invented, and how a culture of innovation led HP to unparalleled success for decades. He also shows what was really behind the groundbreaking management philosophy—“the HP Way”—that put people ahead of products or profits.

There have been attempts in recent years to discredit the HP Way as soft and outdated. But Malone argues that the HP Way was a hard-nosed business philosophy that combined simple objectives, trust in employees to make the right choices, and ruthless self-appraisal. It created an innovative and ferociously competitive company—arguably the world’s greatest company.

This business adventure story will be perfect for entrepreneurs, young managers, and students, not to mention the tens of thousands of current and former HP employees.

About the Author
Michael S. Malone, a Silicon Valley native, is one of America’s most distinguished technology journalists. The former editor of Forbes ASAP and currently a popular Web columnist for ABC, he has written for The Wall Street Journal, The New York Times, Wired, and Fast Company magazines. Among his books are The Big Score, The Virtual Corporation, Infinite Loop, and Intellectual Capital.